About Guide to Good
Our mission is to amplify the effectiveness of the global social sector, reduce administrative burden for every nonprofit, social enterprise, and funder, and move billions of untapped donor dollars off the sidelines.
Team
Courtney has over a decade of experience across nonprofits and philanthropy, having fundraised for nonprofit organizations, vetted more than 1,200 nonprofits as a grantmaker, and designed programs to introduce new donors to effective giving. She has published on impact methodology and taught masterclasses on how to tell impact stories effectively.
Adam is an analytics specialist and technical project manager with eight years of experience in social impact, data, and AI. He has built and led technical teams that implemented software projects facilitating more than $150 million in aid to nonprofits and beneficiaries, and advised social enterprises on strengthening their communication and fundraising strategies.
We are deeply grateful to our volunteers, who contribute time and expertise to help us build our product, connect with partners and supporters, and design new content and features.
We’re currently building our advisor circle: a group of champions, sector experts, and resource mobilizers who meet with our leadership team regularly to inform strategy, provide product feedback and insights, and connect us to funding and partnership opportunities.
Frequently asked questions
Testimonials
“The sessions you have done with us have served to enrich us, and given us important knowledge about how to present ourselves. Little things we did not realize counted—we know now that they are the most important things. I would like to tell other nonprofits: you may think you are good at telling your story. You may think you have nailed it. We did. And then we listened to Guide to Good, and realized we are very far from it…It is so difficult to get simplicity right. You have put us on the right trajectory.”
Riziki Source
Equips Kenyans with disabilities with training and other jobseeking supports
“In fifteen years, we have still never created external materials that worked well enough for us. We get feedback all the time that people don’t know what we do from our website or from our one-pagers. Impact communications is so hard to get right…But this session with you was so easy. It took 45 minutes and we have a profile that is so effective. I can look at the page and think, ‘Yes, that’s exactly who we are.’ And it’s already formatted as a web link I can send around!”
AkiraChix
Trains young women from underserved communities in technology skills
Our values
Positivity
We work with optimism. We believe that we can and will make a difference. We welcome healthy skepticism and dialogue, but there is no place for cynicism at Guide to Good.
Empowerment
We equip individuals and organizations to create real, meaningful impact. Anyone can make a positive difference—and we work to make it easier for people to take clear, confident action for the good of others.
Accessibility
We believe that everyone deserves opportunities to help build a better world. We build our tools with inclusive design in mind to ensure that they are available to a diversity of individuals across abilities and backgrounds.
Integrity and Stewardship
We honor our responsibility as individuals and as an organization to create and publish trustworthy content, to safeguard data shared with us, and to steward and build high-trust relationships between donors and nonprofits.
Service and Humility
We serve nonprofits and social enterprises that are doing the hard work of changing the world, and help them access the tools and resources they need to make that change happen.
